Villajoyosa Spain in Valencian, means 'joyful or happy town'. This very popular Costa Blanca City is situated at the mouth of the River Sella and is the main town of the La Marina region. With its about 20000 habitants lies just in the south of Benidorm, about 35 km north of Alicante.
Villajoyosa is a much older town than Benidorm and the locals say that it is close enough to Benidorm whilst being far enough away and the route is filled with olive, carob and almond tree, as well as a number of palms, pines and prickly pears.
Historically Villajoyosa has relied mostly on fishing for its economic survival, and fishing remains today as an important industry for the town - the bustling harbour and busy afternoon fish market are important features of Villajoyosa.
There is a fishing harbour and the local restaurants serve up some of the best seafood on the coast. The beach is second only to Benidorm, but is less crowded. Villajoyosa is the venue for one of the best fiestas in the region. The festival of the 'Moors and Christians' is an annual spectacle of colourful music, dance and costume, with fireworks and sumptuous food served to everyone. The nearest airport is Alicante, about 30 minutes drive to the south.
The town's relationship with the sea has been a determining factor in its history and culture and the town's overseas trade has produced Villajoyosa other typical industry: chocolate.
The fame came to this humble town when it started to import from Ecuador and Venezuela this delicious plant in the 18th century. Nowadays, you can taste all kinds of varieties in the shops called Valor which produce and commercialize chocolate all over Spain. If you visit these Valor chocolate houses which are located at many cities around the Costa Blanca, make sure you get the local specialty :Chocolate with Churros!
The town stretches out along side a sandy beach, bordered with palm trees and ends at its fishing port. The lower part of the town surprises the visitor with its facades painted in vibrant colors. The combination of ochres, reds, yellows and indigo blues repeats itself in every street of the old town until you reach the Rio Amadorio. The happy atmosphere of its narrow streets, its mountainous countryside and its proximity to Benidorm make this charming, vibrantly colored village a great destination for your next holiday.
Villajoyosa will surprise you with the diversity of its colors, whether on the facades of its houses or their flower-covered balconies. The cool air of its narrow streets guides you from the church square, la calle del posso and la calle mayor to the sea and its embankment bordered with palm trees.